Chrysler Group is said to decrease the production of the SRT Viper by one third, the SRT Viper’s career was too short and has not borne fruits to the carmaker.
Unfortunately for the young brand SRT, new sports coat of arms to the Chrysler Group, the initial enthusiasm of fans of the third generation Viper was not reflected on the sales figures.
Delays on deliveries of about 6 months from the due dates (end of 2013), mainly because of quality control problems, have not helped the all-American sports car start off with a bang.
According to Automotive News, Chrysler’s reduction means they will on produce 6 copies per day instead of the previous 9 per day. Meantime, the group announced that a number of the 171 employees, who worked on the production line at Conner Avenue, will be reassigned to other plants in Detroit area.
In the 8 months of marketing, SRT Viper has, so far, sold only 426 copies in the United States, and a few in the Middle East.
No less than 565 cars are currently in stock languishing. Initially, the production of Viper was supposed to be “limited” to 2,000 units per year.
In an attempt to take off sales, Ralph Gilles, the dynamic head of the brand, will be involved further in the project by going in person to visit dealers and partners.
“Our main goal now is to really be asking,” he summarized ambiguously. “Many people are intimidated by the car for no reason,” said Gilles.